The Team

The team at SXSELondon are always happy to offer advice, help and consultancy services to those who want to understand social & digital media better. 

Jon Morter

Described as a “Social Media Hellraiser” by The New York Times, Jon Morter is best known for his gatecrashing of the music industry in 2009 with his phenomenal ‘Rage Against The X Factor' campaign, sweeping Rap/Metal band Rage Against The Machine into the sought after UK Christmas No.1 spot. His carefully executed plan not only outsold the previously unbeatable X Factor single, but broke a Guinness chart record in the process as well as raising over £150,000 for charity. This success opened the door for Jon to work on campaigns for some big artists in the industry including Nirvana, Sex Pistols, Rod Stewart, a No.1 album for The Rolling Stones, plus the 2012 Christmas No.1 campaign for The Justice Collective.

Jon has won awards for his social media and charity work including the Metal Hammer Golden God award (the one he’s most proud of), and nominated for many others including the National Marketer of the Year award (losing to the Compare The Meerkat campaign).

Aside from music-related projects, Jon was also a key member of the Save 6Music campaign, plus has worked with many large brands such as IKEA,, and Hyundai.

Not only is Jon also infamous for creating the 'Condescending Corporate Brand’, a cheeky swipe at large companies trying to ‘do’ social media, but did you know he ‘designed’ the 25th anniversary sandwich for Pret a Manger? …their ‘Bacon’ sandwich!

Ben Stockman

Ben is the founder of London's grassroots social media festival SXSELondon, a charity event covering all things digital that tries to answer the question "How is technology changing us?" 

Ben also created the biggest political Facebook campaign in UK history, with membership of nearly 200,000 people, surpassing the number of Facebook fans of all the political parties combined at the time and gaining national media coverage.

Formerly from a B2B marketing background, in the last few years he has project-managed for the multiple award-winning Rabbit agency, where he ran several campaigns and events for national and global clients, winning PRCA's "Best Campaign" award for AVG's Digital Diaries series. He also trained their team in community management - they went on to win Agency of the Year in 2012
. More recently he was in charge of growing global online communities of nearly 2 million for AVG Antivirus, winning Useful Social Media's "most social business" award in the process. 

In addition to running social media events & campaigns, Ben has recently co-founded Wordsmith Digital Ltd, a TechHaus that consults on social media & SEO for pharmaceutical, civic & government bodies.

Andrew Walker

Andrew Walker is a digital strategy consultant, author and speaker. 

Over the last eighteen years he’s co-founded three successful technology startups, was the first person to interview senior UK politicians (including a UK Prime Minister & Deputy PM) on Twitter, created data mining systems, helped set-up the Child Exploitation and Online Protection Centre (CEOP), reported on elections for the BBC, been a guest technology expert on Sky News and radio (BBC R4 Today, PM, World at One, World Have Your Say) and written in newspapers (Independent, Guardian) and magazines (Linux User, .Net, WebUser) about digital technology, business and culture.

Sian To

Siân To is a blogger, pr and social strategist, known for her groundbreaking social media led charity campaigns, #Blogladesh and #ShareNiger.
After 15 years of traditional PR experience, Siân went social when she started blogging in 2009. In January 2010 she founded CyberMummy (the UK's first blogger conference) and in August of that year she embarked on a life changing journey as an ambassador for Save the Children that took her from the slums of Bangladesh to the UN in New York and tea at Downing Street.

Following two successful CybherMummy events, Cybher™ was born, becoming the UK's most talked about blogger event of 2012. Siân's social media and charity work was recognised when in October last year she was named as one of 2012's Women of the Year.
Siân regularly consults for a diverse mix of family targeted brands. Mum to four, she loves cats, vintage kitsch and Morrissey.

Karl Hildebrandt

Karl is the digital strategist, cunning-plan-maker and creative genius behind some of the UK's most innovative digital campaigns.

Originally coming from marketing and business work in the public sector (and therefore experienced at dealing with both complex challenges and limited budgets!) Karl now is the UK associate for Newcycle, the Argentinian creative & digital powerhouse behind the 'Children Notwork' campaign, with clients including Cadbury, Ogilvy, Peugeot, L'Oreal, Burger King and many more. 

Newcycle have considerable experience in building creative facebook apps that engage, entertain as well as get results for brands of all sizes around the globe, apps that actually help build the right online community.

In his spare time, Karl is one of the voices of London’s up-and–coming radio station Kilburn2Kensal, and a keen member of Tropical Beats, a reggae music collective who also happen to be natty dressers!

David Angell

David has worked within digital marketing and communications since 2004, holding positions across the disciplines of online advertising, SEO, social media and marketing strategy. Notably he worked for three years at Google’s EMEA Headquarters as an award winning optimiser in their early AdWords team. He also launched and managed the Google Earth Outreach and YouTube Non-profit programmes, gaining experience in the world of CSR as well as of the organisations his work benefited.

He subsequently ran Digital Communications for UK Deputy Prime Minister Nick Clegg from 2009 until his election to the position following the 2010 election, he also co-authored the Liberal Democrat’s Online General Election strategy and advised on technology and digital policy. He has since worked in business development for a key London Creative agency, a mobile photography stock agency and helped found two social media startups. He is Associate Director of Brand Response, co-founder of Social Placement and Director of Wordsmith Digital. He also consults in SEO, analytics and digital communications for the British Medical Association.

Mevan Babakar

Mevan is an internet native, a talented writer and blogger, a meme and content creator, a social media evangelist and activist and our all-round go-to gal for anything that’s a bit “out there”. She first started working with SXSELondon in 2010, when she successfully roped in over 400 people to turn up to a noisy but terribly polite flash mob in Trafalgar square. She has since been finding ever newer and more unusual ways to engage people on and offline, using the kind of creativity not normally found outside of adventure games!

Mevan has spent the last few years working as the Head of Digital for Bite the Ballot, an organisation dedicated to getting young people to register to vote, where she planned and executed campaigns, discussion groups and training in schools and colleges throughout the UK. Mevan also creates digital (and real life) treasure hunts for brands and organisations for the purposes of training and team building... and occasionally just for the hell of it.